REZA MOHAMMADKAZMI; mahnaz pouriz; Batol Darvishzade
Abstract
The aim of this research is to identify entrepreneurial opportunities in sport tourism of Dezful city. The present research is applied in terms of goal and mixed in terms of data collection method and intertwined research design was used. To achieve this goal, first sports tourism opportunities in Dezful ...
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The aim of this research is to identify entrepreneurial opportunities in sport tourism of Dezful city. The present research is applied in terms of goal and mixed in terms of data collection method and intertwined research design was used. To achieve this goal, first sports tourism opportunities in Dezful city were identified using the Morrison model approach (identifying the current situation and emerging trends in the relevant industry and related environmental dimensions). then by preparing and presenting a questionnaire based on the Ulwick’s standard pattern the importance of each opportunity and their satisfaction with the level of supply in a community of experts, experts and business owners in the field of tourism were evaluated and the priority of each opportunity was calculated based on Friedman analysis of variance. These opportunities were categorized in defferent groups which are presented as below: Accommodation, leisure and adventure opportunities, tourist attractions opportunities, special events and conferences opportunities, food & beverage opportunities, tourism service opportunities, transportation opportunities and water sports opportunities. Finally In each of the mentioned groups, opportunities were identified and prioritized.
